Our Story
Everyday Wellbeing
We are committed to improving the wellbeing of people with dementia. Every one of our products is designed to affect the different pillars that lead to overall wellbeing.
Embrace Identity
Everyone has a story to tell about their life and history. It’s what makes us special and unique. Putting focus on yourself as an individual and who you are builds a fulfilling sense of identity.
Learning
Through discovery and learning comes satisfaction, achievement and confidence. Developing your abilities and knowledge proves there’s much more life to enjoy and give.
Calm
Being at ease in your surroundings and reducing self-doubt can reduce anxiety, while personal touch and repetitive movements can calm and engage unsettled minds.
Independence
Building a sense of freedom comes with being able to do something yourself and being given the room to make your own decisions, choices and actions.
Joy
We know the emotional journey will be a complicated one with both highs and lows. But it's important to embrace and cherish those moments of happiness.
Achievement
Developing daily purpose, no matter how small, builds a sense of value – both in life, to others and your environment. Mini-successes, new memories and self-pride all add to your place in the world.
Active
Keeping your body well nurtured plays a key part in maintaining wellbeing. Daily walks and exercise games are great ways to work those muscles, giving them a burst of life!
Relationships
Strong relationships are the backbone of support, and the feeling of importance to others tackles emptiness and loneliness. Most importantly, connecting with someone lays a platform for shared joy.